Public Relations in Travel Industry

“It’s hurting America that journalists consider their first loyalty to be to their subjects, and not to the people they’re reporting for,” she said. Told, for example, that the Times ethics policy states that “staff members should disclose their identity to people they cover (whether face to face or otherwise),” Ms. Hamsher was dismissive. In the context of political reporting, she said, such guidelines are intended to “protect this clubby group of journalists and their high-ranking political subjects, and keep access to themselves.”

“That,” she added, “is not the world we’re living in anymore.”

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With Google algo dominating serp results, today for the small adventure travel business owner it’s more and more difficult to find a way to reach their customer (without paid search advertising).

The most common ways to start create buzz and on-line traffic is to focus on Public Relations and Bloggers.

These 2 means have much power because can give the opportunity to get Google rankings indirectly (More buzz = more links = better rankings).

Blogger are good sneezers too. Popular blog have a good number of subscribers that could help spread the word exponentially.

I you can conquest a big blogger attention with a good following, its subscribers could help you too. Each subscriber has its own following and so on…

How to find the best bloggers on-line:

The best wa is to use directly the search engine focused on blogs:

• Google Blog Search
• Ice Rocket
• Blog Lines
• Technorati
• Blog Pulse
• WordPress

Just type in your preferred keyword and search for the best blogs in the results. You can browse by popularity, Google page rank (install the Google toolbar) or find the number of subscribers (you can see if they have a feed burner widget or type the blog url in Google reader)

Here an example of the best blogs I’ve found for “Adventure Travel”

• http://www.travelblog.org/
• http://www.tripadventure.org/blog
• Http://travel.2adventure.com/
• http://blogs.bootsnall.com/
• and so on…

You can also browse by top community posters (influential) in social bookmarking sites like Digg, Del.icio.us or Newsvine. The process is the same as above, type your preferred keywords and search for top bookmarks based on he n° of votes received by people. You can easily focus on what your community likes and what not.

PR Agency – Another good way to create buzz around your business is to use a pr service.

The most know are Prweb.com and Businesswire.com. They could give a good traffic and journalists contacts but You have to be careful. Not all stories spreads well.

In fact, You’ll need to learn how to write a good Press Release. Journalist are seeking for new stories and not fluffy advertising driven articles.

If you can, a good way to do it is to hire a pr firm.

Here some websites where start looking for sending Your press releases

• http://www.greenteamusa.com/
• http://www.weldcreative.com/
• http://www.atmstravelnews.com/
• http://www.einnews.com/
• http://www.travelindustrywire.com/
• http://www.traveldailynews.com/
• http://www.outdoornewswire.com/
• http://www.travelbite.co.uk/
• http://www.travmedia.com/
• http://www.travelbizmonitor.com
• http://www.etravelblackboard.com/
• http://uniquetourism.com/news/
• http://www.travelersjournal.com/
• http://greenbizwire.csrwire.com/
• http://www.intheknowtraveler.com/
• http://www.velonews.com/contact
• http://www.outdoorindustry.org/
• http://www.transworldnews.com/

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